High impact
EU AI Act, Article 50
August 2026
Transparency obligations have applied since 2 August 2026.
Since 2 August 2026, providers of systems intended to interact directly with people must tell those people they are interacting with an AI. Systems generating synthetic content, whether audio, image, video or text, must make that content identifiable as AI-generated or AI-manipulated.
Deployers of emotion recognition systems, biometric categorisation systems, or systems generating deep fakes are also subject to disclosure duties.
What this means for your organization
These duties are demonstrated, not declared. A regulator asking the question wants the evidence: where the notice appears, at what point in the journey, on which systems, and since what date. That is system-by-system documentation work, not a policy update.
High impact
EU AI Act, governance and enforcement
August 2026
The European AI Office can now investigate and fine general-purpose models.
Obligations on general-purpose AI models had applied since 2 August 2025, but without an enforcement mechanism. Since 2 August 2026 the Commission can investigate and sanction. The European AI Office can request technical documentation, evaluate models, require corrective measures and impose fines.
General-purpose models placed on the market before 2 August 2025 have additional time and must comply by 2 August 2027.
What this means for your organization
If you embed a third-party general-purpose model, the question to put to your vendor has changed. It is no longer "are you compliant" but "what technical documentation can you produce, and how fast". That answer belongs in your evidence file, not only in theirs.